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BSB51215 Diploma of Marketing


Get the skills for a rewarding career in Marketing. The Diploma of Marketing is a single semester (six months) course that follows the Certificate IV of Business and can be delivered together over 1-year of full time study (see also entry requirements below). Pre-requistes for this course include either a Certificate IV in Business or the student must have a vocational experience of working in a Marketing environment, but without any formal qualifications.

Interested in entering the dynamic field of Marketing, developing and conducting marketing campaigns, specializing in product management or as a marketing associate in small to medium sized organizations? This course provides you with knowledge and skills in Marketing principles across a wide variety of industries.

Course Recognition

Course Code: BSB51215
Course Name: Diploma of Marketing
CRICOS Code: 087379A
CRICOS Duration: 28 Weeks registered on CRICOS, including tuition and course breaks
Course Delivery Location: Melbourne Campus (152 Elizabeth Street Melbourne VIC 3000)
Brisbane Campus (41 Raff Street Spring Hill QLD 4000)

Units of competency for the Diploma of Marketing

Unit Code
Unit Description
Implement and monitor marketing activities
Establish and adjust the marketing mix
Plan market research
Unit Code
Unit Description
Identify and evaluate marketing opportunities
Design and develop an integrated marketing communication plan
Write a persuasive copy
Unit Code
Unit Description
Plan e-marketing communications
Conduct a marketing audit

Job Roles (Possible Careers)

This qualification will enable you to work as a

  1. Marketing manager
  2. Marketing team leader
  3. Marketing office
  4. Product manager
  5. Public relations manager


After successful completion the Diploma of Marketing leads to a number of courses for students wishing to continue studies in equivalent Advanced Diploma of Business or Degree studies at University and Higher Education institutions.

Study, Assessment Methods and Facilities

This course is delivered face-to-face, through a combination of tutorials and computer lab workshops. You will be assessed through written tests, computer-based tasks, and assignments Equipment includes: Fully Equipped Computer Labs, Accounting/Business Software, Client Server and student PCs, Printed and on line Resources. Spacious classrooms, free internet access.