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BSB52415 Diploma of Marketing and Communication

Introduction

The Diploma of Marketing is a single semester (six months) course. It can be completed together with our Cert IV in Business in 1 year of full time studies.

Are you interested in entering the dynamic field of marketing, developing and conducting marketing campaigns, specialising in product management or becoming a marketing associate in small to medium sized organisations? This course provides you with knowledge and skills in marketing principles across a wide variety of industries. This course may provide you with job opportunities as a marketing manager, marketing team leader, marketing officer, sales officer, product manager or public relations manager.

Successful completion of the Diploma of Marketing, leads to a number of courses for students wishing to continue studies in the equivalent Advanced Diploma of Leadership and Management or degree studies at university and higher education institutions.

This course is delivered face-to-face, through a combination of tutorials and computer lab workshops. You will be assessed through written tests, computer-based tasks, and assignments.

Entry to this qualification is limited to those individuals who have completed all of the following units;

  1. BSBCMM401 Make a presentation
  2. BSBCRT401 Articulate, present and debate ideas
  3. BSBMGT407 Apply digital solutions to work processes
  4. BSBMKG417 Apply marketing communication across a convergent industry
  5. BSBMKG418 Develop and apply knowledge of marketing communication industry

*(Completion of Academia’s Certificate IV in Business will meet this requirement)

Course Recognition

Course Code: BSB52415
Course Name: Diploma of Marketing and Communication
CRICOS Code: 094239K
CRICOS Duration: 26 weeks registered on CRICOS including tuition and course breaks
Course Delivery Location: Melbourne Campus (399 Lonsdale Street, Melbourne VIC 3000)
Brisbane Campus (41 Raff Street, Spring Hill QLD 4000)

Units of competency for the Diploma of Marketing

Unit Code
Unit Description
BSBADV510
Create mass electronic media advertisements
BSBEBU501
Investigate and design e business solutions
BSBMKG502
Establish and adjust the marketing mix
BSBMKG506
Plan market research
Unit Code
Unit Description
BSBMKG507
Interpret market trends and developments
BSBMKG510
Plan e-marketing communications
BSBMKG514
Implement and monitor marketing activities
BSBMKG515
Conduct a marketing audit
Unit Code
Unit Description
BSBMKG519
Plan and implement business-to-business marketing
BSBMKG523
Design and develop an integrated marketing communication plan
BSBPMG522
Undertake project work
BSBWRT501
Write persuasive copy

Job Roles (Possible Careers)

This qualification will enable you to work as a

  1. Marketing manager
  2. Marketing team leader
  3. Marketing office
  4. Product manager
  5. Public relations manager

Pathways

After successful completion the Diploma of Marketing leads to a number of courses for students wishing to continue studies in equivalent Advanced Diploma of Business or Degree studies at University and Higher Education institutions.

Study, Assessment Methods and Facilities

This course is delivered face-to-face, through a combination of tutorials and computer lab workshops. You will be assessed through written tests, computer-based tasks, and assignments Equipment includes: Fully Equipped Computer Labs, Accounting/Business Software, Client Server and student PCs, Printed and on line Resources. Spacious classrooms, free internet access.