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BSB52415 Diploma of Marketing and Communication

Are you a born leader, ready to lead a team and business to success?

  1. Are you passionate about adding value to a product, service, or business?
  2. Do you want to make a real impact, developing ideas and solving problems?
  3. Interested in joining an organisation as an integral part of their marketing team?
You can’t sell anything if you can’t tell anything Beth Comstock

Are you ready to start telling?

The Diploma of Marketing is a one-year course which follows the Certificate IV in Business. Both can be completed together in 1.5 years of full time study.

If you’re interested in entering the dynamic field of marketing, and would like to develop and conduct marketing campaigns, this course is for you!

This course provides you with knowledge and skills in marketing principles across a wide variety of industries.

Obtaining your Diploma in Marketing and Communication provides you with job opportunities as a marketing manager, marketing team leader, marketing officer, sales officer, product manager or public relations manager.

This course is delivered face-to-face, through a combination of tutorials and computer lab workshops. You will be assessed through written tests, computer-based tasks, and assignments.

To enter this qualification, students must complete the following units:

  1. BSBCMM401 Make a presentation
  2. BSBCRT401 Articulate, present and debate ideas
  3. BSBMGT407 Apply digital solutions to work processes
  4. BSBMKG417 Apply marketing communication across a convergent industry
  5. BSBMKG418 Develop and apply knowledge of marketing communication industry

*(Completion of Academia’s Certificate IV in Business will meet this requirement)

Further Education

Successful completion of the Diploma of Marketing leads to a number of courses for students wishing to continue studies in the equivalent Advanced Diploma of Leadership and Management or degree studies at university and higher education institutions.

Find out more about Academia's Pathways here.

Career Pathways

This qualification will enable you to work as a leader in an organisation’s marketing or public relations departments, in roles such as:

  1. Marketing manager
  2. Marketing team leader
  3. Marketing office
  4. Product manager
  5. Public relations manager

Study, Assessment Methods and Facilities

This course is delivered face-to-face, through a combination of tutorials and computer lab workshops. You will be assessed through written tests, computer-based tasks, and assignments Equipment includes: Fully Equipped Computer Labs, Accounting/Business Software, Client Server and student PCs, Printed and on line Resources. Spacious classrooms, free internet access.

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Course Recognition

Course Code: BSB52415
Course Name: Diploma of Marketing and Communication
CRICOS Code: 094239K
CRICOS Duration: 52 weeks registered on CRICOS including tuition and course breaks
Course Delivery Location: Melbourne Campus (399 Lonsdale Street, Melbourne VIC 3000)

Units of competency for the Diploma of Marketing

Unit Code
Unit Description
BSBMKG506
Plan market research
BSBMKG501
Identify and evaluate marketing opportunities
BSBMGT617
Develop and implement a business plan
BSBMKG523
Design and develop an integrated marketing communication plan
Unit Code
Unit Description
BSBMKG507
Interpret market trends and developments
BSBMKG515
Conduct a marketing audit
BSBEBU511
Develop and implement an e-business strategy
BSBWRT501
Write persuasive copy
Unit Code
Unit Description
BSBMKG519
Plan and implement business-to-business marketing
BSBMKG537
Develop a social media engagement plan
BSBPMG522
Undertake project work

Study Marketing and Communication in Melbourne Today!

Want to take your career to the next level with the skills required to lead businesses to success?

Lead your team through consultancy or management, where you’ll create and implement digital strategies designed to grow your organisation’s profile, raise brand awareness, generate leads, and ultimately, make more sales.

Academia’s Diploma of Marketing and Communication is offered at our Melbourne campus.

Located in the heart of the CBD, students love to immerse themselves in an engaging and interactive learning environment right in the centre of one of the world’s most liveable cities!

Want to learn more about the Diploma of Marketing and Communication? Our career advisors would love to chat.

Fill in this form or give our Melbourne campus a call on the following numbers:

  1. Local:(03) 9671 4755
  2. International:+61 3 9671 4755
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