BSB52415 Diploma of Marketing and Communication

Introduction

The Diploma of Marketing is a 1 year course which follows the Certificate IV in Business. Both can be completed together in 1.5 years of full time study.

Are you interested in entering the dynamic field of marketing, developing and conducting marketing campaigns, specialising in product management or becoming a marketing associate in small to medium sized organisations? This course provides you with knowledge and skills in marketing principles across a wide variety of industries. This course may provide you with job opportunities as a marketing manager, marketing team leader, marketing officer, sales officer, product manager or public relations manager.

Successful completion of the Diploma of Marketing, leads to a number of courses for students wishing to continue studies in the equivalent Advanced Diploma of Leadership and Management or degree studies at university and higher education institutions.

This course is delivered face-to-face, through a combination of tutorials and computer lab workshops. You will be assessed through written tests, computer-based tasks, and assignments.

Entry to this qualification is limited to those individuals who have completed all of the following units;

1. BSBCMM401 Make a presentation
2. BSBCRT401 Articulate, present and debate ideas
3. BSBMGT407 Apply digital solutions to work processes
4. BSBMKG417 Apply marketing communication across a convergent industry
5. BSBMKG418 Develop and apply knowledge of marketing communication industry

*(Completion of Academia’s Certificate IV in Business will meet this requirement)