• Course:
  • BSB51207 Diploma of Marketing

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» Introduction

Get the skills for a rewarding career in Marketing. The Diploma of Marketing is a single semester (six months) course that follows the Certificate IV of Business and can be delivered together over a 1-year full time study (see also entry requirements below). You will have completed the Certificate IV in Business prior to enrolling, or have vocational experience working in a Marketing environment, but without any formal qualifications.
Interested in entering the dynamic field of Marketing, developing and conducting marketing campaigns, specializing in product management or as a marketing associated in small to medium sized organizations? This course provides you with knowledge and skills in Marketing principles across a wide variety of industries.

» Units you will study

CodeDescription

BSBMKG507A

Interpret market trends and developments

BSBADV507A

Develop a media plan

BSBMKG501B

Identify and evaluate marketing opportunities

BSBMKG502B

Establish and adjust the marketing mix

BSBMKG523A

Design & Develop an integrated marketing communication plan

BSBWRT501A

Write a persuasive copy

BSBMKG514A

Implement and monitor marketing activities

BSBMKG506B

Plan Market Research

» Job Roles (Possible Careers)

This course may provide you with job opportunities as a :

  • Marketing manager
  • Marketing team leader
  • Marketing office
  • Product manager
  • Public relations manager

» Course Recognition

On completion of this course, you will receive the following Nationally-recognised qualification:

  • Course Code: BSB51207
  • Course Name: Diploma of Marketing
  • CRICOS Code: 070595K
  • CRICOS Duration: including vacation breaks, 28 Weeks
ANTA accreditation

» Pathways

After successful completion the Diploma of Marketing leads to a number of courses for students wishing to continue studies in equivalent Advanced Diploma of Business or Degree studies at University and Higher Education institutions.

» Study and Assessment methods

This course is delivered face-to-face, through a combination of tutorials and computer lab workshops. You will be assessed through written tests, computer-based tasks, and assignments Equipment includes: Fully Equipped Computer Labs, Accounting / Business Software, Client Server and student PCs, Printed and on line Resources. Spacious classrooms, free internet access.

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Telephones

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